The Process of Co-Designing with Users
Inviting users into the design process may seem like you’re opening a can of worms but they’re a valuable second voice. By discovering what people want, even in something not currently part of their daily experience, or how they would naturally interact with a product before beginning wire framing, a lot of missteps could be avoided. It would arguably have more value than the practice of making decisions based solely on designers ideals or the product team wish lists. Those voices are a value but, by also giving your audience a voice early, the response to the end product might change from “nice” to “Wow! Where can I get that?”. This article is a full introduction to the concept of employing co-design practices.
See on uxmag.com